Differentiating Your Content in a Crowded Market with Brian Watson

The Food Blogger Pro Podcast

Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude.

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Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude.

Differentiating Your Content in a Crowded Market with Brian Watson

In this week's episode, Brian Watson from Thee Burger Dude shares his inspiring journey from posting on Instagram to building a successful blog on WordPress. He'll reveal his secrets to standing out in a crowded digital landscape — including tips on simplifying your content creation process, focusing on versatile recipes, and the power of blogging and why it remains a vital tool for content creators.

Plus, he'll debunk the myth of chasing numbers and encourage you to be gentle to yourself to prioritize your mental well-being. Whether you're a seasoned blogger or just starting out, this episode is packed with practical advice to help you grow your audience and build a sustainable online business!

Three episode takeaways:

• Brian's Content Creation Journey: You'll hear about how Brian got his start on Instagram and eventually made the leap to YouTube. He dives into the early days of his content creation and how he built a successful blog on WordPress after initially trying out Wix, emphasizing the flexibility WordPress offers for monetization.
• Discover the Power of Blogging: He highlights why blogging remains a crucial part of his success, serving as his main source of income, while platforms like Instagram serve as more of a bonus. He encourages content creators on TikTok and Instagram to consider starting their own blogs for a more stable and personalized space that they fully control.
• Making Your Content Stand Out: You'll hear Brian talk about how to differentiate your brand in a crowded space, including tips on simplifying photography setups and focusing on multifunctional recipes that can be used across various dishes. Plus, he offers valuable advice for new bloggers: don’t get caught up in the numbers and embrace a mindset that prioritizes mental well-being and self-compassion!

Resources:

• Thee Burger Dude
• Tiffy Cooks: How I Transitioned from 9–5 to FT Food Blogger
• Episode 392 of The Food Blogger Pro podcast: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)
• Joe’s Vegan Food Gram
• Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield
• Follow Brian on Instagram, YouTube, and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

Thank you to our sponsors!

This episode is sponsored by Yoast and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.