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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Nội dung được cung cấp bởi Tastewise. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tastewise hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Food Intelligence Podcast is a show from Tastewise, where we talk to innovators and leaders in the food and beverage industry to learn how they grow brands and build amazing businesses. Our mission with this show is to share valuable advice with other Go-To-Market professionals in the food industry and learn as much as we can in the process.
Nội dung được cung cấp bởi Tastewise. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Tastewise hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
The Food Intelligence Podcast is a show from Tastewise, where we talk to innovators and leaders in the food and beverage industry to learn how they grow brands and build amazing businesses. Our mission with this show is to share valuable advice with other Go-To-Market professionals in the food industry and learn as much as we can in the process.
In this episode, we’re sharing insights from our 2025 Trend Report, where we break down the key shifts in consumer behavior, ingredient innovation, and market dynamics that will shape the food and beverage industry in the year ahead. You’ll hear data-backed insights and real-world examples designed to help you plan smarter for 2025—whether you're focused on product development, marketing, or menu innovation. If you’re looking to turn trend forecasts into actionable strategies, this session is for you. Let us know your thoughts at live (at) tastewise (dot) io! PS: Phew - tech got the best of us with this recording! Please excuse the static, bumps, and tech glitches, we promise it's worth the listen ;)…
How are ingredient innovations shaping the future of food? In this episode, Lee talks with Peter Losee , VP Marketing at Bluegrass Ingredients, about the latest advancements in ingredient technology. Peter shares practical insights on developing unique, market-ready products and how ingredient innovation can create new opportunities for product developers and marketers.…
What’s next for foodservice? Our 2025 foodservice predictions episode is here! In this episode, Miriam sits down with Sam Newman , Tastewise’s Director of Strategic Accounts and a foodservice expert, to unpack key trends shaping the industry’s future. From emerging consumer behaviors to game-changing technologies and mindset shifts, Sam and Miriam unpack 2025's top need-to-know insights. If you’re looking to stay ahead of evolving market dynamics and understand what’s driving the future of foodservice, this episode is a must-listen. This episode was originally produced as a webinar with our friends at IFMA , the Food Away from Home Assocation.…
What role does AI play in driving growth for food brands? In this episode, Steve Canale, SVP at Butterball, shares how the company uses artificial intelligence to understand consumers, streamline operations, and improve marketing efforts. Through real-world examples, Steve offers a practical look at how AI can create meaningful impact in the food industry. If you're curious about the intersection of technology and business growth in the manufacturing sector, this episode is full of insights worth exploring. Let us know your thoughts!…
How is AI changing the way brand managers work? In this episode, we sit down with Nitzan Aviv, former Coca-Cola brand manager, to explore how artificial intelligence is reshaping marketing and innovation. Nitzan breaks down real-world examples and shares practical tips for using AI to streamline your workflow, connect with customers, and stay ahead of trends. Whether you're looking to fine-tune your current approach or try something new, this conversation offers insights you can put into action today.…
In today’s episode, I’m joined by Tastewise’s head of Content, Wesley Allan to discuss Foodservice trends we’ve been tracking in 2024 across the US, UK and Australia. We break down what consumer needs are fueling the emergence of cuisines, what items on menu are showing the greatest price inflation, and a surprising new condiment that might be the hottest one to watch this summer. The content in this podcast follows our recent foodservice trend report which you can access on our website here https://tastewise.io/report…
In today’s episode, we’re joined by plant-based marketing guru, Shingly Lee to discuss marketing strategies to help brands stand out from the crowded plant-based pack and hear how her experience working at mega-brands like Kraft Heinz and Danone helped her bring Alpha Food’s brand presence to the silver screens of Hollywood!…
In today’s episode, we’re joined by gen AI expert and Co-Founder of The Neuron, Pete Huang, to discuss one of the most buzzy topics of the year - generative AI! Pete will discuss the difference between AI and gen AI, describe the state of the market regarding gen AI’s applications in food & beverage, and give us his take on what technological developments to look out for in the next 6 months. For more information on Pete or The Neuron - check out their website and LinkedIn pages here - https://www.linkedin.com/in/petehuang/ ; https://www.theneuron.ai/ .…
In this webinar, Lee (TW) speaks with Jessica Yankell and Olivia Kiraly, members of the Insights and Strategy team of PBNA (PepsiCo Beverages Noth America), about how Tastewise fits into their insights process. They highlight strategies for responding to challenging briefs and last-minute requests. This content is valuable for insight and research professionals looking to hear from industry leaders, as well as those curious about how to scale up the efficiency of their company's insights team. Our Panelists: Jessica Yankell - Director, Long-Term Innovation Insights & Strategy PBNA Olivia Kiraly - Senior Manager, Long-Term Innovation Insights + Strategy PBNA…
In this episode, we unveil Tastewise’s top 8 trend predictions for 2024. Our predictions go beyond the mainstream macro drivers and uncover off-the-beaten-path trend moments that will surprise and delight you. So, get ready to have your taste buds tantalized as we dive deep into the emerging trends that will take center stage in 2024. This episode was taken from a longer webinar format - which you can listen to in full at Tastewise.io Happy holiday season, and as always, let us know what you think!…
In this episode, we’re taking a retrospective look at the top consumer trends that dominated the food and beverage scene in 2023. Are these trends here to stay; or will they simply fade away? In 2023, we saw several interesting trends gain popularity, from the rise of food for functional health to the increasing popularity of ingredients that embrace fusion flavors. A few sneak peeks into this episode's topics: Routine & Ritual: Where, when, and how are consumers creating rituals and routines Women’s Health: How this once taboo topic is dominating consumer discussions Fusion Flavors: which flavors and cuisines are consumers adopting into their habbits Whether you’re a food industry professional or just a curious consumer, this episode is for you. As always, let us know what you think!…
In this episode, we’re joined by Jacques Botbol, CMO of Tastewise, to discuss how to evaluate AI vendors in 2024. As AI continues to transform industries, it’s more important than ever to choose the right vendors and partners to help you achieve your organization's goals. Jacques will share his insights on what to look for when evaluating vendors, including their experience, capabilities, and commitment to data privacy. He’ll also provide some questions that you should ask your vendor during the evaluation process. A few sneak peeks into this episode's topics: Contextualized data: the difference between AI that is domain specific vs non-domain specific How does AI apply to research the F&B Industry? A checklist to ask your vendors about their data training models and algorithms. Whether you’re just starting to explore AI or you’re looking to scale up your existing AI initiatives, this episode is for you. As always, let us know what you think!…
This week's episode, cohosted with IFMA in our foodservice + AI series, is all about using AI to build strategic client relationships. How can AI empower foodservice professionals with the knowledge and strategies needed to enhance their client connections and positioning in a competitive market, and what does it mean for your business? We discuss how food manufacturers can leverage data-driven insights into bestsellers to be more responsive and innovative in their offerings. Listen to learn tips on effective time management and client engagement strategies to be more proactive, help your sales teams sell smarter, and ultimately elevate your brand presence in the food and beverage sector. A few sneak peeks into this episode's topics: Proactive strategies: Leverage real-time data to anticipate restaurant needs, establishing yourself as a trusted advisor. Menu ideation mastery: Gain insights into using bestsellers for menu ideation, recognizing emerging trends, and grasping local pricing dynamics. Innovative inspiration: Discover how to turn your client's menu into a hub of creativity and fresh ideas, ensuring you are always in demand. As always, let us know what you think!…
Foodservice marketing professionals and leaders of the quick-service space, this one's for you: our latest session with IFMA , the International Foodservice Manufacturers Association, all about AI in foodservice and what it means for your business. In an era where data-driven decisions are foundational, understanding the impact of AI on the foodservice industry is essential. In today's episode, we cover ways to move beyond traditional menu insights by harnessing the power of AI, offering you a comprehensive view of today's foodservice landscape — and what to do next. We hope you'll walk away with new ideas on how to craft tailored strategies, expand your business relationships, keep your customers at the center, and stay ahead in a competitive market. Check out our latest blog post with the top takeaways from the session!…
The end of Q2 and the start of Q3 was a busy time for food & bev conferences in the US. Did you feel like you missed out on a few? Our team was on the ground at this year's IFT First and IFDA's SMart, and spoke to hundreds of people in the industry about what is on their minds. Welcome to this quarter's events recap, where Sam and Ian discuss: major trends in the industry, from foodservice to insights to tech and more; biggest takeaways from the field; the changing role AI plays right now; opportunities for better collaboration in the industry; and even a bit about Beyoncé! What are your biggest takeaways from recent conferences? Let us know at live @ tastewise.io!…
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