Ep 156: Future Proof SEO Tactics To Thrive In An AI World

The Friedman Group, LLC

Ep 156: Future Proof SEO Tactics To Thrive In An AI World

by Brad Friedman

https://traffic.libsyn.com/thedigitalslice/DS156.mp3

Future Proof SEO Tactics To Thrive In An AI World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today.

Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

The 60+ person team at SearchTides have cracked the code of Google’s algorithms, quantifying them into a few thousand ranking factors. This invaluable knowledge is harnessed to provide clients with a competitive SEO advantage. SearchTides’ distinctive approach empowers businesses to construct SEO strategies that not only drive efficient traffic but also unlock new revenue streams.

With a visionary like Greg Brooks at the helm, SearchTides continues to lead the way in the ever-evolving realm of SEO, offering companies the keys to online success in an AI-driven world.

In this Episode:

• Greg talks sarcastically about how SEO is dead.
• Greg says even with AI people are resonating with the human touch.
• Greg discusses the technology hype cycle and the innovation trigger.
• Greg discusses using AI as a co-pilot when writing content.
• Greg gives small business owners tips to survive on the internet in the coming years.

Quotes from this Episode:
“So SEO has this uncanny ability to be dead and insignificant, but yet continue to be alive and significant at the same time.” – Greg Brooks
“Humans, you know, similarly should not be aggregators of information. Should not be encyclopedias. That's what encyclopedias are for.” – Greg Brooks
“We live in a space where we live in a space where our job is to look as far out into the future and technology as we can. And then to be like, that's what the future is like.” – Greg Brooks
“I think 95 percent of people are going to keep using Google for an amount of time that's unfathomable to what we would say.” – Greg Brooks
“The internet is going to become about your ability to say something unique.” – Greg Brooks

Resources:

Greg Brooks:
LinkedIn: Greg Brooks
Facebook: SearchTides
Website: SearchTides

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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