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Dr. Rachel Lawes: Unspoken Lawes
Manage episode 421177299 series 3577372
Nội dung được cung cấp bởi Keith Smith. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Keith Smith hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this show, we discuss the unspoken signs of success; in
leadership, branding, and work and personal relationships.
Semiotics is the study of signs and symbols and their use or
interpretation and my guest - Dr Rachel Lawes is a social psychologist
specializing in the interface between individuals and consumer culture. She is
a Fellow of the Market Research Society and her latest book "Using
Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost
Sales" makes her the ideal person to tackle this subject.
This show is packed with insights that will give your brain
a load of new wrinkles, including:
Those leaders with high EQs
How to make the best of a cold
Why Christmas decorations are like viruses
The delirium of duty free
Top down and bottom up semiotics
Elite Waitrose shoppers
Creating a reality that others will follow
The downside of tech driven relationships
Semiotics and the pharmaceutical sector
The baboon that finds lost things
The horrors of The Bible
Show notes:
Dr Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachellawes/
Buy the book ‘Using Semiotics in Marketing: How to Achieve
Consumer Insight for Brand Growth and Profits’: https://www.amazon.com/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079
Learn more about your ad choices. Visit megaphone.fm/adchoices
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