The Visibility Mindset with Bernice Chao

The Future Lab with Lee Schneider

In today’s episode, you’ll meet Bernice Chao, an award-winning creative director, author, and public speaker. She is a co-founder of Asians in Advertising, a community with five thousand global members that strives to create opportunities for Asians in the advertising world and helps elevate Asians to higher leadership positions. Bernice is an adjunct marketing professor at LMU and the curator of TEDxCulverCity. In 2023, she was named Working Mother of the Year by an organization called She Runs It. In 2022 she was inducted into the American Advertising Federation Hall of Achievement
We talk about building community and representation in advertising, on the TEDx stage, and online. Here are some key moments:

0:00:57 - Challenges of Asian representation inadvertising
0:05:02 - Building a global Asian advertising community
0:09:30 - Job market representation and advancement
0:15:34 - Challenges of speaking in brainstorm rooms
0:21:29 - Creatinginclusive and welcoming spaces
0:30:33 - Starting an online community

Creators & Guests

• Lee Schneider - Host
• Bernice Chao - Guest