Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Building a direct audience using email newsletters, with Metro.co.uk editor Deborah Arthurs
Manage episode 353537965 series 3406922
Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.
Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.
The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.
Hosted on Acast. See acast.com/privacy for more information.
73 tập
Manage episode 353537965 series 3406922
Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.
Metro.co.uk has 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.
The website’s editor Deborah Arthurs spoke to Press Gazette UK editor Charlotte Tobitt about when to prioritise click-through rates versus open rates, how to stop newsletters from feeling stale and why it is so nice to have a product with an “end” point for the reader.
Hosted on Acast. See acast.com/privacy for more information.
73 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.