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GHP #104 - Operator #1 - How to Become a Great Marketing Leader in Today's Tech World with Charlie Liang
Manage episode 378779426 series 3251865
Nội dung được cung cấp bởi Generation H. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Generation H hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
This podcast features an interview with Charlie, Head of Marketing at Finch.
Charlie shares his background growing up in the Bay area and being exposed to technology from a young age. He reflects on the challenges of entering the tech industry in 2010 and compares it to the current landscape.
In this episode, we discuss how the marketing leader has evolved to be more focused on revenue. He highlights the importance of setting a clear strategy that aligns with company direction and working closely with other teams. We also go into depth on hiring practices and pathway to CMO.
00:03:24 Marketing leaders drive revenue growth.
00:08:47 Pathway to becoming CMO: Gain diverse marketing experience.
00:11:27 Adapting to new roles is important.
00:19:58 AI is changing marketing roles.
00:21:43 Allocating marketing budgets requires strategic decision-making.
00:31:18. Metrics should be connected to revenue.
00:32:38 Connecting marketing to revenue is crucial.
00:41:16 Brand is important for talent.
00:44:49 Embrace adversity for personal growth.
00:49:02 Open to helping and connecting.
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