GHP #69 - How to Raise Venture Capital Through Story-Telling with Robbie Crabtree!

The Generation Hustle Podcast

Episode 69 is with Robbie Crabtree, Founder of Performative Speaking!

Robbie is a retired trial lawyer turned Startup Founder Coach turning founders into powerful storytellers. Having started his career in the legal sector, Robbie helped victims get justice for violent felonies, murders, & child abuse cases as a successful trial lawyer. After eight years of competitive storytelling in a courtroom with 102 jury trials, Robbie realized that his storytelling abilities can be used for much more.

Since shifting his focus to helping founders in Seed to Series C levels as a strategic advisor & coach, Robbie has helped clients raise over $135M in venture funding, build companies worth billions, and make their vision a reality.

We talk to Robbie about his career pivot from lawyer to startup coach. He explains the makings of a great story-teller, how to pickup on cues when people are lying, and the mistakes that founders make with pitch decks. He also details his steps to scaling his influence and how to balance authenticity with growth.

This was a great conversation with so many learnings throughout that we hope you enjoy!

Robbie Crabtree
https://www.robbiecrabtree.com/
Timestamps
1:18 - Background & Career
7:11 - How to Pivot Careers With Your Skills
10:40 - What Makes a Good Story/Story-teller?
13:50 - Social Media “Guru’s”
17:50 - Jeff Bezos’ Story-Telling in front of Congress
19:21 - How to Tell If Someone is Lying
24:00 - Biggest Mistake Founders Make with Pitch-decks
31:00 - Resources to Become a Better Story-teller
33:39 - Robbie’s Approach to Clients
38:27 - How To Scale Your Influence
42:38 - Validation Through Status
45:36 - Authenticity & Growth
48:24 - Failure & Triumph
50:18 - Lightning Round