Christy Dawn's founders on making 'farm-to-closet' fashion a reality

The Glossy Podcast

Since launching the sustainability-focused fashion brand Christy Dawn in 2014, co-founders and partners Aras and Christy Dawn Baskauskas have prioritized intentionality and ethical practices. For example, the brand uses deadstock fabrics to create apparel. Plus the Baskauskases have built and maintained relationships with farmers and local manufacturers in Los Angeles, allowing them to build on their sustainability. efforts. In 2021, they launched the Land Stewardship Program, empowering consumers to support the brand's regenerative farming initiative by investing in plots of land used to grow cotton for items like the bestselling Dawn Dress.

A decade into its existence, Christy Dawn's sustainable practices, signature pieces and A-list fans have continued to fuel its popularity. Taylor Swift, Selena Gomez, Emma Watson and Dakota Johnson have been spotted wearing the brand.

Now, Christy Dawn is in expansion mode. In 2021, it opened a flagship store on L.A.'s highly frequented Abbott Kenney Road after closing its first store on Lincoln Boulevard due to the pandemic. According to Aras, in 2022, the brand reportedly made over $15 million in revenue. This year, Christy Dawn is expanding into the men's and intimates product categories.

On the latest episode of the Glossy Podcast, the founders discuss how they are establishing a system of "farm-to-closet" fashion and thinking about growth.