The Entrepreneur's Cheat Code: Omni-channel Marketing

The Grow Show: Business Growth Stories from the Frontlines

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At the heart of this episode, Scott Scully and Jeff Winters delve into the evolution of their prospecting approach, highlighting the power of an omni-channel strategy. Starting with a call-only model, they gradually expanded to include email, LinkedIn, social retargeting, and direct mail - a journey that mirrors the changing landscape of lead generation.
Scott shares compelling statistics, revealing that an omni-channel approach can lead to a 30% higher response rate and a 50% increase in conversions. The hosts discuss how this multi-faceted approach helps turn cold calls into warm interactions, as prospects are already familiar with the brand through various touchpoints.
Addressing a controversial claim that most people are not fit for cold outreach, Scott and Jeff passionately disagree, sharing inspiring stories of executives who initially struggled but ultimately excelled. They emphasize the benefits of an account-based marketing strategy, where multiple channels are strategically employed to target a specific group of prospects, driving meaningful engagement and sales success.

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