Unveiling Sustainability: Exposing Greenwashing and Practical Strategies | John Pabon | #TGV529

The Guiding Voice

In this episode, John Pabon, an author and a seasoned sustainability expert with Naveen Samala on #TGV529 The Guiding Voice

• Context Setting, TGV Introduction, and First rapid-fire round of random words
• Top 3 things that contributed to John’s success
• A pivotal moment or experience that shaped his passion and commitment to sustainability?
• Key lessons learned about implementing practical sustainability strategies in diverse cultural and business contexts
• Core principles of his five-point plan and how individuals and businesses can adopt these principles effectively?
• What motivated him to delve into Green washing topic, and what are some of the most common forms of greenwashing that consumers and businesses should be aware of?
• How can consumers and businesses identify and combat greenwashing effectively, particularly when faced with misleading claims from brands, governments, and influencers?
• What are the key areas or industries where you believe urgent action is needed to drive meaningful progress towards global sustainability goals while addressing the issue of greenwashing effectively?
• Witty answers to second rapid-fire questions
• Trivia - Sustainability

About the guest:

John Pabon is a globally recognized sustainability expert with over two decades of experience in driving practical impact across businesses and organizations worldwide.

Formerly he was with the United Nations and McKinsey, John has traveled extensively, uncovering the realities of sustainability implementation and combating greenwashing. As the author of "Sustainability for the Rest of Us" and "The Great Greenwashing," John is dedicated to empowering individuals and businesses with actionable strategies to make a genuine difference in the fight for a sustainable future.

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