Finding Purpose at Work: How Leaders Can Help Their Team Discover Meaning, by Jonathan H. Westover PhD

The HCL Review Podcast

Abstract: This article explores how leaders can help employees reconnect with the meaningful impact of their work and discover a strong sense of organizational purpose. It defines purpose as the valuable contribution or positive impact an individual, team or company makes through their work, beyond just financial goals. Research shows purpose leads to numerous benefits, including greater employee engagement, well-being, and performance, as well as increased retention and profitability for organizations. The article outlines strategies for leaders, such as assessing current purpose levels, aligning individual roles with the organizational mission, celebrating purpose-driven achievements, and fostering a purpose-driven culture. By prioritizing purpose, leaders can profoundly impact employee experience while strengthening their organization's positive societal contributions. Ultimately, the article argues that cultivating purpose is a competitive necessity for companies seeking to attract, retain and motivate top talent in a meaningful way.