Branding Beyond the Hair [EP:170]

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Building Strong Client Relationships in the Service Industry
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In this episode, Jen and Todd discuss the importance of focusing on client needs rather than self-promotion in the service industry.
They reflect on personal experiences and emphasize the significance of providing a memorable client experience.
They discuss the impact of holiday marketing pressures and ineffective booking strategies.
The conversation transitions into the value of branding and client relationships, sharing anecdotes to illustrate their points.
They also touch on the benefits of slowing down, engaging in meaningful conversations with clients, and how a good client experience often outweighs technical perfection.
The episode wraps up with information about their mentoring services and encouragement for listeners to reach out for support.
00:00 Introduction and Technical Issues
00:19 Opening Takes: Holiday Stress and Social Media
04:50 Balancing Family Time During the Holidays
07:32 The Importance of Branding Over Product
11:20 Client Experience vs. Hair Quality
14:58 The Importance of Continuous Education in Hairdressing
16:05 Client Experiences and Building Relationships
17:42 Focusing on Client Needs and Problem Solving
21:34 The Pitfalls of Rushing and the Value of Slowing Down
23:57 Mentoring and Connecting with the Community
27:55 Final Thoughts and Holiday Wishes

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