32. Three questions to ask your customers that will improve your menu

The Hospitality Playbook Podcast

Annica Wainwright talks about the importance of customer surveys and how they can help improve menus and overall customer experience. She explains that many businesses are hesitant to conduct surveys due to the perceived complexity and fear of negative feedback.
However customer input is crucial for making strategic decisions and improving customer satisfaction. Annica also provides insights on timing and frequency of surveys, as well as tips for survey implementation and incentives.
Chapters
00:00 Introduction and Background
01:12 Importance of Customer Surveys
02:31 Lack of Customer Feedback
03:27 The Power of Customer Input
04:25 Historical Lack of Customer Connection
05:23 Overcoming Barriers to Customer Surveys
06:10 Engaging with Customers
07:33 The Three Key Survey Questions
08:27 Question 1: Describing the Restaurant
09:19 Question 2: Favorite Menu Items
10:55 Question 3: Missing Menu Items
19:21 Survey Implementation and Incentives
23:59 Conclusion and Contact Information
Annica's Linkedin.
Annica's first episode
Annica's second episode
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