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The House of The Artists

Do you Instagram? A Podcast by THoTA for Visual Artists.

In this episode, I put the emphasis on keeping your account professional. There are multiple manners to produce content for your Instagram account. Please keep your feed professional.

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Like a writer facing the blank page or at the beginning of a new painting, sometimes, we are a bit stuck with our Instagram “content production” pipeline.

With the holidays, the content may vary with some beach and cool sunsets, it’s the season - Ok.

However, I would like to point out some unprofessional content all year round.

Unprofessional content

I hate those who publish their pets - even more, when some people start doing it over and over. Surprisingly, there are big and professional accounts that are tempted too.

There are limitless examples, just for the illustration; here are some recent ones:

• @artbrussels (a carousel of dogs)
• @art22gallery (cat in posts and stories)
• @HitomiKammai who calls herself the “Cat artist” (posts and stories)
• @HollyCoulis with a cat everywhere on the profile picture to feed and stories. Despite that, she is an artist represented by @SimonLeegallery
• @londonartstudies a fluffy cat in the post because there were already a few posts with dogs
• @mallgalleries a painting of a big black cat
• @the_breeder_gallery a dog peekaboo
• @jessicasilvermangallery where is the artwork? oh yes on the second picture of course.
• and even @vitoschnabelgallery (Stories about the Lion’s King movie)

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