Beyond Posting: The Art of Social Prospecting with Dan Lesniak and Michelle Berman

The HyperFast Agent Podcast

In this episode of the Hyperfast Agent Podcast, host Dan Lesniak interviews Michelle Berman Michael, the founder of Berman Media PD. Michelle's company specializes in helping real estate agents, loan officers, and other professionals increase engagement on social media and convert this engagement into tangible business results. She shares her journey from starting in the corporate PR world to realizing the need for more personalized and effective social media strategies in the real estate and loan industries. Michelle's approach focuses on understanding human and sales psychology and how these intersect in social media marketing. She emphasizes the importance of creating authentic content and actively engaging with the audience rather than relying on passive content strategies. Michelle also discusses her company's services, which range from teaching clients about effective social media use to providing full-scale content creation and engagement services. The podcast provides insights into leveraging social media effectively for business growth and the evolving landscape of digital marketing.

To learn more about Berman Media PD go to https://www.bermanmediapd.com

Join Dan and Michelle as they discuss…

1. **Customized Social Media Strategies**: Michelle Berman Michael emphasizes the importance of personalized social media strategies in real estate and loan industries. She criticizes the "copy-paste" approach prevalent in corporate PR and advocates for content that meets individual client needs, highlighting the significance of understanding unique audience dynamics and crafting messages that resonate with specific target groups.

2. **Active Engagement Over Passive Posting**: A key point in the podcast is the shift from passive content posting to active audience engagement. Michelle discusses strategies for real estate agents and loan officers to actively engage with their followers by commenting, responding to stories, and initiating conversations. This approach is designed to build more meaningful relationships with potential clients, rather than waiting passively for business to come from general social media presence.

3. **Prospecting on Social Media**: Michelle delves into the concept of social media prospecting, explaining how real estate professionals can use social media platforms not just for marketing, but as tools for direct business generation. She outlines methods for identifying and interacting with potential clients on platforms like Instagram, using a mix of personal interests and professional offerings to create organic connections that can lead to business opportunities.

QUOTES TO SHARE

"If I'm a client and I have an individual need, it made sense to me that those needs would be met if I was paying an organization, and that was not happening." - Michelle Berman

"The solution is active prospecting, right? ... It doesn't happen just by picking good audio, it happens by making a good video picking a good audio and guess what, when your reel goes live, you better engage like gangbusters..." - Michelle Berman

"You have to know that about yourself. And then you have to go find those people on the platform...It becomes one of those things that makes it a lot easier for someone to get started in the prospecting piece." - Michelle Berman

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