Keeping Real Estate Agents at the Heart of Real Estate with Keri Shull and Ryan Young

The HyperFast Agent Podcast

In this episode of the HyperFast Agent podcast, Keri Shull interviews Ryan Young, from Fello. They discuss the importance of identifying homeowners within a database for effective seller lead generation. Ryan emphasizes that while many agents focus on acquiring new buyer leads, the opportunity for seller leads lies within the existing database and should be converted with intentionality.

Keri and Ryan further discuss the challenges with current lead generation models where listing leads often turn out to be buyer or renter leads. Ryan's strategy with Fello is to reverse this trend, focusing on identifying and converting potential seller leads from within an agent's existing database.

Ryan explains that Fello 2.0 provides real-time data to agents, alerting them if any address in their database goes on the market or sells, with or without them. This feature allows for real-time coaching and opportunity maximization within a team.

Welcome to the HyperFast Agent Podcast with Billion Dollar Real Estate Agents Dan Lesniak and Keri Shull, who are top sponsors at eXp Realty. Ready to become an eXp Realty agent with Keri and Dan? Go to https://whylibertas.com/dan or text Dan directly at 703-638-4393.

Join Keri and Ryan as they discuss…

- Strategies in real estate, particularly focusing on seller lead generation and the importance of predictability in the process.

-The value of tapping into existing databases to identify potential opportunities with homeowners who are looking to sell.

- How Keri realized that despite having a large number of leads, there was a gap in understanding how many of those leads were actual homeowners, which is critical for targeted selling strategies.

- The analytical approach to understanding the market demographics, highlighting that a significant portion of buyers are not first-time homebuyers, which implies a potential to sell their current homes.

- The importance of sorting and qualifying leads to better focus real estate efforts on individuals who have the potential to be sellers, thereby optimizing the sales process.

QUOTES TO SHARE

1. "But when it comes to seller lead generation, there needs to be some predictability behind it, right. And so we found that there's all these opportunities sitting in our database, but let's just focus on where they actually live. And if they're actually someone that we can help them sell their home." **Ryan Young:**

2. "I'm very proud we have 146,000 leads. But when he asked me the question about how many were homeowners guess what I said, I don't know." **Keri Shull:**

3. "36% of buyers are first-time homebuyers, which means that 64% of them either own a home or have owned a home. And so if you think about the logic behind the buyer opportunities that are sitting there actually, homeowners, potential sellers." **Ryan Young:**

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