Keri Shull’s Blueprint for Real Estate Success: The Power of Precise Goal Setting

The HyperFast Agent Podcast

In this episode of the HyperFast Agent Podcast, Keri Shull, co-founder of HyperFast Agent and a multi-billion dollar real estate agent, team leader, and international coach, shares insights on scaling a real estate business through effective lead generation and team building. She emphasizes the importance of setting clear, ambitious goals for 2024, urging agents to visualize their achievements without fear. Keri advocates for breaking down these goals into measurable actions or 'pillars of success,' such as open houses, sphere of influence, and other lead generation strategies. She stresses the need for planning and execution, highlighting that success in real estate often requires adapting and embracing strategies like open houses, even if they seem traditional or demanding. The podcast is a blend of motivational guidance and practical strategies, aimed at empowering real estate agents to scale their business and achieve their desired growth.

You can find Keri on Instagram at: https://www.instagram.com/thekerishull

Join Keri as she discusses:

1. **Goal Setting and Planning:** Keri Shull highlights the importance of setting ambitious, clear goals for 2024 and encourages agents to think beyond their fears. She stresses the need for real estate agents to be specific in their objectives, moving away from vague aspirations to measurable targets, thereby laying a foundation for effective business planning.

2. **'Pillars of Success':** Shull introduces the concept of 'pillars of success' as a framework for agents to generate leads and grow their business. She cites examples like open houses and leveraging the sphere of influence, emphasizing that these traditional methods still hold significant value in building relationships and achieving sales success in the real estate industry.

3. **Adaptation and Commitment to Execution:** The podcast underscores the necessity for agents to adapt their strategies and commit to executing their plans. Shull challenges agents to recommit to effective but often overlooked methods, such as open houses, and to plan their actions meticulously, ensuring that every step taken is aligned with their overarching goals for growth and success.

QUOTES TO SHARE

1. **On Goal Setting:** "What do you want to accomplish in 2024? And I want you in for a moment to take fear out of the equation. If you were meeting with me for coffee one year from today, what would you have wanted done to be really proud of the results that you accomplished in the year?"

2. **Regarding Pillars of Success:** "I want you guys to write down pillars of success. So I'm going to give you a few examples. Open Houses, how many of you guys have closed a transaction because of an open house? Raise your hand tie? Everyone look around."

3. **On Execution and Adaptation:** "Some of you don't do open houses anymore. There's real estate coaches around the country that say, enjoy your Sunday. Why would you do that? Baloney. It is a free way to get relationships and to meet with motivated clients, if you're committed to your success."

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