Mastering the Art of Social Media with Jeff Pftitzer

The HyperFast Agent Podcast

In this episode of the Hyper Fast Agent Show, Jeff Pfitzer, a top-producing loan officer turned media company owner, shares his insights on dominating social media in the real estate industry. He emphasizes the importance of embracing social media as a critical platform for reaching potential clients, especially considering the significant amount of time people spend on these platforms daily. Pfitzer underscores the power of attention in social media marketing and the opportunities it creates, such as brand deals and increased visibility.

He advises agents to meet clients where they are most active, which is increasingly on social media, rather than through traditional, more intrusive marketing methods. Pfitzer also stresses the importance of producing content that resonates with the audience rather than just real estate-focused material. He advocates for a balanced approach, combining personal interests with professional content to build a genuine connection with the audience. Jeff also introduces Karl Svendsen, a successful loan officer who increased his business by embracing the social media strategy.

Join Jeff as he discusses:

1. **Embracing Social Media as a Key Marketing Tool**: Jeff highlights the critical importance of social media in real estate marketing, pointing out that with people spending an average of two and a half hours daily on these platforms, social media presents an unparalleled opportunity for reaching potential clients effectively and efficiently.

2. **The Power of Authentic Content**: Jeff encourages real estate professionals to create content that resonates on a personal level with their audience. He suggests that agents should focus on sharing aspects of their lives and interests, not just real estate-related content, to build stronger, more authentic connections with their followers.

3. **Leveraging Social Media for Enhanced Client Engagement**: The podcast emphasizes the effectiveness of engaging with clients on social media, where they are most active and comfortable. This strategy contrasts with more traditional and potentially intrusive methods, suggesting a more modern and client-centric approach to real estate marketing.

QUOTES TO SHARE

Here are three quotes from the podcast:

**Jeff Pfitzer**: "I've scaled out of the mortgage business to the point that I've started a video business school, I've started a coaching platform, my media company is now producing more revenue than my mortgage revenue."

**Jeff Pfitzer**: "If you don't believe this, you're lying to yourself. Like this is the new reality. And as we go forward and the industry and the economy, and we're about ready to have one of the biggest booms in the history of our industry, with two generations of humans that haven't bought homes that find everything that they buy via social media."

**Karl Svendsen**: "The reason you're uncomfortable is because you haven't gotten enough reps yet you haven't done it enough. So embrace being uncomfortable, get excited about being uncomfortable, because that means that you're getting out it, you're putting yourself out there, you're doing something different."

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