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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Leading the Way for Women in Influencer Marketing w/ Jessy Grossman
Manage episode 378056483 series 3286175
Nội dung được cung cấp bởi The Influencer Marketing Factory. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được The Influencer Marketing Factory hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.
During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.
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🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
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Show Notes:
(00:59) - Who is Jessy?
(03:47) - Networking tips
(06:39) - Fostering community engagement
(10:04) - Identity element
(12:01) - Challenges associated with building a community
(14:29) - WIIM
(17:56) - Influencer marketing trends
(25:09) - Talent management
(29:21) - Scaling influence
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
- Decoding the Secrets of the Creator Economy w/ Avi Gandhi
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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