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The Future of Influencer Marketing
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Entire civilizations may rise and fall, but influencer marketing is here to stay. A credible individual making a product recommendation will always be a valuable resource to their followers, and present a worthwhile investment for brands. The keyword here is credible: once influencers set their sights on a paycheck, they lose authenticity. And once they lose authenticity, the influencer marketing model fails.
Takeaways:
-- Influencer marketing will never go out of style
-- All digital platforms are relevant to influencer marketing
-- Lack of authenticity could cause the influencer model to fail
-- Total trust is earned by sharing the negatives
-- Look for the convergence of UGC and influencer marketing
Show Links:
-- Follow The Outloud Group on Twitter, LinkedIn, and Instagram
-- Connect with Bradley Hoos on Twitter or LinkedIn
-- Connect with Joel Beckett on LinkedIn
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