Google Cloud Next 2024: Building an AI advantage

The ITPro Podcast

This week has seen Google Cloud’s annual Next conference in full swing, with the hyperscaler having made major announcements on generative AI and the infrastructure necessary to support it.
Having spent the past year playing catch-up with Microsoft and OpenAI, Google Cloud is now in a place where it’s ready to press its advantage in AI, years after the company first declared itself “AI first”. But has it succeeded in this mission, and if so – what are the tangible benefits for Google Cloud customers?
In this episode, recorded live at Google Cloud Next 2024 Rory speaks to Bola Rotibi, Chief of Enterprise Research, CCS Insight, to explore some of the most notable trends at the event and unpack why Google has a strong advantage in the AI space.
Read more:

• Google Cloud Next 2024: All the news and announcements live
• Gemini Code Assist could be Google's secret weapon to challenge GitHub Copilot
• Google Cloud doubles down on AI Hypercomputer amid sweeping compute upgrades
• Google Cloud targets ‘AI anywhere’ with Vertex AI Agents
• Anthropic could be the champion AWS and Google need
• Google’s Hugging Face partnership shows the future of generative AI rests on open source collaboration
• Microsoft Copilot review: AI baked into your apps
• You’re going to have an AI copilot for everything you do – and you’ll probably hate it