Precision Analytics: Your Secret Weapon for Confident Business Decision-Making

The Jeff Bullas Show

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows true business impact and financial worth.

The company’s ‘Proof Business GPS’ guides businesses through the whole marketing lifecycle, and provides a complete picture of a company’s marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies.

In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

What you will learn

• Mark’s journey in building his software platform Proof Analytics
• How to develop a good reputation in B2B marketing
• How Proof Analytics is implementing AI into their systems
• Mark shares the onboarding process for businesses interested in Proof Analytics
• How to decide whether your company should outsource analytics or manage it in-house
• Why it’s critical to understand your own limitations and be open to learning throughout the entrepreneurial journey
• How detailed analytics can help you make confident business decisions
• Mark shares his key learnings as an entrepreneur
• Plus loads more!