Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
This week our buddy Dante joins us in the Temple to talk about some Futbol and Football. The Super Bowl happened this past Sunday and there is a ton to unravel from that. Then there is even more controversy surrounding the Dallas Mavericks, and we’re enjoying watching it all burn! Come out to Tulips this Saturday and check out Brit Stop and Jane Says, it’s going to be a really fun show! Executive Producers of Show 614 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 614- An Ad Extravaganza appeared first on The Jerry Jonestown Massacre .…
The boys are back from California and are amped up! Lots of emails came in while we were gone, and one of them has England declaring war on JJTM! Of course, some major things have gone down in the past two weeks, including one of the dumbest trades in NBA history! The dial is set to 11 for this episode! Executive Producers of Show 613 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 613 – Mr Fister Day appeared first on The Jerry Jonestown Massacre .…
Stubbs and Dustin are in California for the annual NAMM meeting with the Do For It bros. It’s never easy to do roaming walking interviews, especially at a chaotic sensory overload event like NAMM. If you don’t know what NAMM is, it’s when the entire Anaheim Convention Center turns into a giant guitar center for 5 days. It’s ridiculous and extremely fun at the same time. A ton of new gear to check out and sponsorships to gain. We will return to the Temple next week at our normal time! Executive Producers of Show 611 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 612 – Newport Swingers and NAMM appeared first on The Jerry Jonestown Massacre .…
Dustin heads out to California this week and adventures along the Central Coast with Susie and Teri leading the way. This show is a crazy summary of the week that has been, leading up to NAMM on the horizon. Executive Producers of Show 611 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post 611- The Central Coast is the Best Coast appeared first on The Jerry Jonestown Massacre .…
Brian Breckenridge joins the boys in the Temple this week for their final show before heading out West. It doesn’t seem that 2025 is off to a good start; California is on fire, Keller is still full of a-holes, Fort Worth has its head up its ass, Tulips is forcing gratuity on its patrons, and then there is Tommy Lee who should go back to honking a boat horn with his penis. All this and Trump isn’t even in office yet! Executive Producers of Show 610 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 610 – Brian’s on Fire! appeared first on The Jerry Jonestown Massacre .…
It’s a new year and the abacus has been reset. The boys are in the Temple this week as the calendar turns to 2025. There’s so much to look forward to this year, but first, we must figure out why Fort Worth keeps getting these black eyes. Stubb’s went to a 9-hour funeral and Jerry debuted his acting skills. Executive Producers of Show 608 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 609 – Cold Testies appeared first on The Jerry Jonestown Massacre .…
It’s been a wild year, and what better way to wrap it up than with a studio full of friends? We hit our Best of Lists, played the 8-bit game, and had not one but two radio dramas. It was a fun show and a fantastic evening to end 2024! Please be safe this New Year’s Eve; we’ll see you all in 2025! Executive Producers of Show 608 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 608 – The Big Year End Show appeared first on The Jerry Jonestown Massacre .…
Every year we do a wrap-up show and it seems like everyone wants to come in and be a part of it. Well, this year we decided to do things differently and do two wrap-up shows. This first one is all about national and local music, as our friends Aaron Sanchez, Lance Petta, and Tim Statum join us as we talk about what was banging this year. The list are all over the place, but extremely entertaining to go through. We also talk about our favorite live shows and we spring an 8-bit metal challenge on our guests. A quick run down of our favorite National Releases this year: Dustin’s top 10: Blood Incantation – Absolute Elsewhere High on Fire – Cometh The Storm The Cure – Songs of a Lost World Better Lovers – Highly Irresponsible Knocked Loose – You Won?t Go Before You?re Supposed To Eminem – The Death of Slim Shady Gaerea – Coma Erra – Cure Ihsah – Ihsahn Nails – Every Bridge Burning Matt Thomas Top Albums: First of October-Round 6 Henry the Archer-The Garden Aaron’s Top 10: That Mexican OT Metro Boomin and Future – We Don?t Trust You Knocked Loose – You Won?t Go Before Childish Gambino – Bando Stone and The World Hunamankind Denzel Curry – King of the Mischievous South Vol. 2 Kendrick Lamar – GNX Koyo Lance’s Top 10: Blood Incantation Upon Stone Ihsahn Bilmuri Master Boot Record Foreign Hands Charley Crockett Touché Amoré Sabrina Carpenter Trauma Ray Executive Producers of Show 607 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 607 – 2024 Music Wrap Up appeared first on The Jerry Jonestown Massacre .…
After a fantastic weekend at the Fort Worth Rock Assembly at the Cicada, it’s time to get back down to business, and that business would be talking about how Mayor Mattie Parker completely sold out the City of Fort Worth to a shady religious cult and screwed over the good people of Oak Hurst. We aren’t happy, a bunch of our friends aren’t happy, and it seems half of Fort Worth isn’t happy with how things went down in a monumental city council meeting last week. The band Bot Chulism even wrote a song called Mayor Parker’s Downfall that is debuted at the end of the episode. Things get heated for a bit, before we take a wild left turn to the 2024 Porn Hub round up, something Mercy Culture wouldn’t approve of. Executive Producers of Show 606 – Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 606 – Mattie Parker = Mercy appeared first on The Jerry Jonestown Massacre .…
This week, our friend Tony Diaz came and hung out at the Temple to talk all things Rock Assembly! This weekend at The Cicada, the Fort Worth Rock Assembly returns for its 8th installment and will feature an amazing bill of bands covering some musical legends. More information on the lineup and tickets can be found here: https://www.prekindle.com/event/79125-fort-worth-rock-assembly-8-ft-worth? It’s going to be an amazing two nights of music! Executive Producers of Show 605- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 605 – Let’s Assemble For Some Rock appeared first on The Jerry Jonestown Massacre .…
The boys are on the road this week, so things are a little wilder than normal. Is comedy back? Can we be funny with an impending UFO invasion planned over our heads? Can Taylor Sheridan’s universe save us? What really is a little soaking? Did you also know that there are a bunch of good French bands? Executive Producers of Show 604- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 604 – A Little Soaking appeared first on The Jerry Jonestown Massacre .…
It’s Thanksgiving week, and we are in a fun, festive mood! You can feel the holidays getting closer, and everyone is getting angrier. Strange things are happening at the local Walmart, and door-to-door salespeople are getting more pushy. Then there’s Jamie Foxx and P Diddy… Happy Thanksgiving to all! Executive Producers of Show 603- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 603 – Spanksgiving For All appeared first on The Jerry Jonestown Massacre .…
This week the boys are at Casa Las Fina and have a bit of fun playing with Spanish. A lot of shows went down this past week and, we figured out what the good-to-bad ratio is for Canadian musicians. Executive Producers of Show 602- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 602 – Ritual De Lo JJTM appeared first on The Jerry Jonestown Massacre .…
The election is over and some Michelin stars were handed out all over the state of Texas. A lot of good conversation is had between the boys about whats going on right now, and what needs to be changed before the next election. Executive Producers of Show 601- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 601 – A Michelin Star Podcast appeared first on The Jerry Jonestown Massacre .…
It’s our 600th episode and our friends Andrew Turner, Richard Keller, and Matt Thomas join us at the Temple to celebrate. It also just so happens to be election night! Leave it to the United States political system to cast a rain on our big celebration! But this show gets wild and out of control pretty quick. Many opinions are spouted that don’t reflect the values or ideas of anyone, so you have been warned. Thank you to everyone who has spent the last 600 weeks with us! It’s been one wild ride! Executive Producers of Show 599- Jeremie Perez Spotify Link Itunes Link Google Play Podcast Index JJTM Coffee is available from 817 Coffee Roasters Want to contribute to the show? Do that here! You can catch the video version of the show here Subscribe on Stitcher here CALL OUR VOICEMAIL LINE AT 682-593-JJTM! EMAIL: Jerryjonestownmassacre The post Show 600 – The Beginning/End of Democracy appeared first on The Jerry Jonestown Massacre .…
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