Elevate Your Brand through Storytelling

The Josh Bolton Show

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Ever wondered how a simple press release can transform a business? Join us as we sit down with Mickey Kennedy, the founder of eReleases, to uncover the secrets behind crafting compelling narratives that capture media attention and drive sales. From his humble beginnings waiting tables to mastering the art of storytelling at a telecom research startup, Mickey shares his journey and the evolution of his press release distribution business. Learn how he created a vast email database of journalists and why meaningful stories are the backbone of effective PR.
Discover the magic of a unique selling proposition (USP) and why it’s crucial for your business, especially if you're a startup. Mickey offers practical advice on how to identify your business's unique traits by engaging with customers and leveraging unique resources or services. For coaching businesses in particular, he emphasizes the importance of detailed case studies with data and client quotes to establish credibility and stand out in a competitive market. Mickey also discusses why reliance on price competition alone can be a dangerous strategy and how focusing on what makes you unique can attract both media and customers.
Unlock the secrets to writing a successful book and providing unique value in this insightful discussion. Mickey shares his experience with Perry Marshall's marketing book and how breaking down content into daily emails can foster engagement. He also reveals his philosophy of offering valuable PR secrets for free and how strategic press release efforts, such as conducting industry surveys, can significantly elevate a company's credibility and visibility. Don't miss out on Mickey's invaluable PR tips and his free masterclass at ereleases.com/plan.

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Chương

1. Elevate Your Brand through Storytelling (00:00:00)

2. Evolution of Press Release Marketing (00:00:01)

3. Uniqueness in Business and Marketing (00:08:51)

4. Unlocking Value Through Differentiation (00:16:03)

5. Strategic Press Release Marketing Tips (00:21:12)