Understanding If a New Customer Project Is Really Worth It?

The KBB Unstoppable Business Owner Podcast (UBO)

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In this episode of The KBB Unstoppable Business Owner Podcast, host Kevin D. Bannister brings his wealth of experience as a business leader to one of the toughest questions every business owner faces: How do you know if a new client project is really worth your time?

It’s a dilemma that business owners often encounter—the excitement of a new project, the promise of new revenue, and the potential for growth. But, as Kevin points out, not all projects are created equal. Taking on too many projects can leave you feeling stretched thin, while the wrong type of project might lead to burnout, financial loss, or even damage to your reputation.

To solve this challenge, Kevin introduces the ACE Project Framework—a practical and straightforward tool designed to help business owners decide which projects to take on and which ones to pass up.

The Goldilocks Principle in Business:

Think of choosing projects like the classic Goldilocks story: some projects are too small, offering little financial or strategic benefit. Others are too big, potentially overwhelming you and your team, leaving you exhausted and at risk of under-delivering. But then, there are those projects that are just right—aligned perfectly with your values, within your capacity, and financially rewarding.

This sweet spot is what every business owner should aim for. Kevin walks listeners through how to find that "just right" project by assessing three critical factors: alignment, capacity, and profitability.

Throughout the episode, Kevin weaves together relatable stories of entrepreneurs who made the wrong choices—business owners who, despite their best intentions, found themselves overcommitted or stuck in projects that didn’t align with their expertise. But, he also shares examples of those who have thrived by applying the ACE Project Framework, positioning themselves for sustainable growth and success.

By the end of the episode, you’ll walk away with a clear understanding of how to find that "just right" project—the one that challenges you, rewards you, and fits perfectly within your business goals and capacities. It’s about working smarter, not harder, and building a business that grows in a sustainable, profitable way.

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When you are ready here are 3 ways you can get more help/support:

1. Join our workshop on How To Become An Unstoppable Business Owner.
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