Consuming the Samurai Self (“The Playboy Dialect,” 1770, Japan)

The Kingless Generation

A close reading of “The Playboy Dialect,” a classic sharebon, or narrative of fashion and manners in the pleasure quarters of Edo-period Japan, where a consumer culture, to rival anything concocted by the capitalist dictatorships of the Century of the Self, was wielded as a weapon of class struggle by the rising urban commoner class against the de facto feudal rulers, the samurai.

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