Episode 3: The Magic of Product Launch Success

The Launch - Do's and Don'ts

The current healthcare model in the US is taking strain. That’s why it’s becoming increasingly important to launch products that solve a real problem and provide economic value to the market. Bill G is an industry expert with extensive experience in the pharmaceutical and medical devices industry and he joins us today to discuss the magic of product launch success. In this episode, we investigate the metrics that define both successful and suboptimal product launches and reflect on recent industry trends, particularly in the wake of the pandemic. Bill sheds light on the challenge of identifying unmet needs and the impact of simple solutions, as well as how to make the most impact in the market. Tune in to find out the optimal pre-launch strategy, the value of face-to-face interactions when it comes to launching your product into the market, and so much more!

Key Points From This Episode:

• Industry expert Bill G’s background and current role in the pharmaceutical and medical devices industry.
• The numerous challenges that can derail a successful product launch.
• What constitutes a successful product launch, according to Bill.
• Why it’s beneficial to get stakeholders involved early on.
• Bill shares examples of successful product launches he’s been involved in.
• How the market determines the value of a product.
• The metrics that define a suboptimal product launch.
• Examples of suboptimal product launches.
• Crucial pre-launch activity.
• The metrics Bill uses to measure launch success.
• The organizational functions required for a successful launch.
• Bill reflects on recent industry trends and post-pandemic changes.
• The value of face-to-face interactions.
• The current healthcare situation in the US.
• How product launch success can be increased going forward.
• The challenge of identifying unmet needs.
• The impact of simple solutions.
• The advantage the pandemic afforded Bill’s company.
• The magic of product launch success, in Bill’s experience.

Links Mentioned in Today’s Episode:

Lynn Donaldson on LinkedIn

Email Lynn Donaldson

ConnectA Strategic Solutions Group

ConnectA Strategic Solutions Group on LinkedIn

ConnectA Strategic Solutions Group on Facebook