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Creative Effectiveness and Strategy in a Fast-Paced Market: Margaret Johnson
Manage episode 448913081 series 3351635
Nội dung được cung cấp bởi Mongezi Mtati. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Mongezi Mtati hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of The Lead Creative, host Mongezi Mtati engages with Margaret Johnson OBE, Group CEO of Leagas Delaney, in an insightful discussion on creative effectiveness and strategy in today’s fast-paced marketing landscape.
As part of the CEO Series, they explore how agencies provide bold ideas that solve complex business problems, even as brands increasingly bring creative work in-house. Margaret explains that client relationships built on trust and empathy are essential for success, and how balancing data with creative vision is the key to effective marketing. She also discusses the rising importance of social responsibility.
Here are some key takeaways:
- Creativity must be paired with strategy to deliver real business impact.
- Long-lasting client relationships are built on trust and understanding.
- Empathy and trust are essential for building long-term client relationships.
- Data-driven insights and creativity must work together to create effective marketing.
- Understanding local culture is key to global marketing strategies.
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Audio editing and production by: Maishe Rakgoale
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