The Celebrity Effect - How a Popular Restaurant Reviewer Grew His Brand on Social Media with Bob Kelly from Bob's Restaurant Review

The Leader Mentality

For the first show of our new season we met with Bob Kelly from Bob's Restaurant Review. Before I ever met Bob, I felt like I already knew him. In just 3 short years Bob has made himself into a well known local figure after moving to the Myrtle Beach area from New Jersey. A few keys to his success in branding: being consistent on social media, commenting on and liking other social media content and taking part in community events. Regarding the social media strategy, this is known in the marketing world as "human media" and he has shown how well it works (and without spending a lot of money on boosting). Bob also took time to share his Myrtle Beach favorites with us. We shot this one from The Salty Brews Cafe in Cherry Grove - great food and service, everyone check it out!

Some of the show highlights:

-Bob started his official Restaurant review when he moved down from New Jersey and was experiencing the area. He would send pictures of food and restaurants back to family and friends and saw how interested they were in seeing more about the area. From there the idea was born

-He and his wife Annie enjoy many social activities in Myrtle Beach including restaurants, shows and Greg Rowles Legacy Theatre (also our show sponsors)

-They also love animals and help fundraisers for humane societies. As far as pets, they have: dogs, turtles and even snakes.

-Annie has a business (Annie's Sweet Stuff) making custom cookies and sweets. All kinds of great ideas for business gifts, parties and marketing events. Check her out!

-Rob and Bob got to try a few delicious items from Salty Brews Cafe on the show. The signature meal they tried was the Trashcan Nachos. Seriously good stuff!!

-Some of the key elements of being a fair restaurant reviewer? Bob says - never announce when you're coming and no free meals. Each restaurant deserves an even chance to show what the true experience is like for their patrons.

-Rob and Bob discussed some of the fun stuff to do in Myrtle Beach. Special recognition to the Hollywood Wax Museum and specifically The Rock and Sandra Bullock figures :-)

-:Looking for Italian food in Myrtle Beach - Bob says check out Crave Italian Oven and Bar. Looking for great seafood on the Grand Strand - Bob says to check out The Clawhouse in Murrells Inlet.

-A few tips on how to build your Instagram following from Bob: 1) Follow others 2) Like other's posts 3) Be consistent with posting and likes 4) Comment on other's posts.

Thank you again to Bob from Bob's Restaurant Review, Salty Brews Cafe and our show sponsor, Greg Rowles Legacy Theatre.

For more information on our guest, host and show sponsor, check out:

https://www.instagram.com/bobs_restaurantreview/

https://www.facebook.com/people/Salty-Brews/61553245050608/

https://www.instagram.com/anniessweetstuff/

https://gregrowleslegacytheatre.com/