How To Write Content That Adds Value The Loudspeaker podcast

Player FM - Internet Radio Done Right

Đã thêm cách đây ba năm

Nội dung được cung cấp bởi Publicize. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Publicize hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

cách đây 13 ngày trước27:29

Nghe Sau

Danh sách

Thích

Đã thích

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Loudspeaker »
How to Write Content That Adds Value

cách đây 4 năm trước 25:08

Chia sẻ

MP3•Trang chủ episode

We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.

83 tập

#Business #Public

The Loudspeaker

How to Write Content That Adds Value

The Loudspeaker

published cách đây 4 năm trước

Chia sẻ

MP3•Trang chủ episode

83 tập

#Business #Public

Tất cả các tập

1
How to Write Content That Adds Value 25:08

cách đây 4 years trước25:08

25:08

Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices. We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.…

1
The Purpose and Benefits of a White Paper 32:16

cách đây 4 years trước32:16

32:16

Today’s episode is inspired by our guide “ THE ULTIMATE GUIDE TO WRITING A WHITE PAPER ”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, a market research and marketing consultant. Matt works on numerous white paper creation projects for his clients, and conducts original research that's then packaged as a written document, for an agency to then go pitch for its clients or even itself to garner new business. In this episode, you will learn how to successfully find the balance between adding value for the reader and promoting content, how SEO can be used in white papers, and how white papers fit into an overall marketing plan or PR strategy.…

1
How to Nail Your Next Press Release 31:09

cách đây 4 years trước31:09

31:09

In today’s episode we will be discussing how to write a press release based on our guide “ ULTIMATE STARTUP PRESS RELEASE GUIDE .” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare -- business for a better world”. With hundreds of press releases under his belt, Shel joins us to share his tips and advice so you can nail your next press release. From today’s discussion, you will learn why keywords are important for press releases, how to use the 5Ws (Who, What, Where, When, Why), and examples and advice on how to use the "Story-behind-the-story" style press releases.…

1
A Brief Guide To Writing a White Paper 22:01

cách đây 4 years trước22:01

22:01

In today’s episode we will be looking at writing a white paper based on our guide “ THE ULTIMATE GUIDE TO WRITING A WHITE PAPER .” To explore this topic, we are joined by Kashif Naqshbandi , Chief Marketing Officer at Tenth Revolution Group , a global leader in cloud talent solutions. From today’s discussion, you will learn what is a white paper, how a business with no experience can get started with white papers, and when and why they should consider creating a white paper.…

1
A Brief Guide To Digital Advertising 18:56

cách đây 4 years trước18:56

18:56

In today’s episode we will be looking at Digital Ads based on our guide “ THE ULTIMATE GUIDE TO DIGITAL ADVERTISING IN 2021 ” To explore this topic, we are joined by Alex Hollander, CEO of digital ads agency Tribu . In this episode you will learn what digital advertising is, what it entails and and how you can use it for your business. You will also learn what Search Engine Marketing is, and how it works, what Display Advertising is, and how Social Media Advertising fits into an overall advertising campaign…

1
A Brief Guide To Email Marketing 27:45

cách đây 4 years trước27:45

27:45

In today’s episode we will be looking at email marketing based on our guide “ THE COMPLETE GUIDE TO EMAIL MARKETING .” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform. From today’s discussion, you will learn how a business with no experience can get started with email marketing, the secret to effective email marketing content, and some tips on how to avoid ending up in the spam folder. Mac also shares with our listeners what CAN-SPAM & GDPR email marketing regulations are and why they are important.…

1
A Beginner's Guide To Marketing For Saas Startups 23:10

cách đây 4 years trước23:10

23:10

In today’s episode we will be looking at marketing for a Saas business based on our guide “ THE COMPLETE GUIDE TO SAAS MARKETING ROI ” To explore this topic, we are joined by Dave Hurt , CEO and Co-founder of Verb Data , a company that helps Saas clients build end-user dashboards and reports. From today’s discussion, you will learn how Saas startup founders with no experience can start marketing their company, what should be the main focus of a marketing strategy at the early stages, and why it is important to start with a Minimally Viable Brand. Dave also shares with our listeners some examples of successful marketing tactics Verb Data has implemented, and how early adopters play a role when it comes to marketing.…

1
The PESO Model: Understanding the difference between Paid, Earned, Shared and Owned Media 20:47

cách đây 4 years trước20:47

20:47

Today we will be discussing the PESO model, which stands for Paid, Earned, Shared, and Owned Media, with Jacob Crompton-Schreiber, a senior account manager here at Publicize. In this episode, we break down the differences between Paid, Earned, Shared, and Owned Media, how they can be measured, and how Publicize decides what type of media to focus on first when we take on a new client. Jacob also gives his predictions of Paid, Earned, Shared, and Owned Media for the second half of 2021.…

1
The Biggest Mistakes Made When Trying To Convert Leads To Sales 16:40

cách đây 4 years trước16:40

16:40

Kristin Marquet is the Owner of Marquet Media , a PR, analytics, and digital marketing firm in New York. She joins us today to discuss the biggest mistakes companies make when trying to convert leads to sales. In this episode, we cover some of the most common mistakes relating to copy, how a business can effectively qualify prospects, and how being too pushy while trying to educate prospects in the middle of the funnel can scare them off.…

1
How To Produce Content That Turns Leads To Sales 14:42

cách đây 4 years trước14:42

14:42

Will Blesch is the Founder and Owner of Vertical Content , a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover the importance of extensive market research, and how to conduct it with a low budget, the different types of content used for each stage of the content marketing funnel, and advice when it comes to recruiting or sourcing writers.…

1
From TOFU To BOFU: The B2B Marketing Pipeline Explained 21:26

cách đây 4 years trước21:26

21:26

This week we are joined by Jonathan Franchell , CEO of Ironpaper , a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today's episode he takes us on a journey from the top of the B2B marketing funnel to the bottom, breaking down each stage on the way. In this episode, we discuss the difference between B2B funnels and B2C funnels and why this distinction is important, how content fits into the overall role of these funnels, and the mistakes B2B companies make when addressing buyers at each point of the funnel.…

1
Securing Blockchain PR as a Startup with Trezor Hardware Wallets 19:09

cách đây 4 years trước19:09

19:09

Kristyna Mazankova is the Head of PR for SatoshiLabs , the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the company uses blockchain and Bitcoin news to gain extra PR through newsjacking.…

1
Why Your Marketing Strategy Needs To Change In 2021 14:02

cách đây 4 years trước14:02

14:02

Jackie Hermes is the Founder & CEO of Accelity Marketing , a full-service B2B marketing agency. She joins us on the show to discuss how they have adapted to the new customer environment and how other businesses can better adapt. In this episode, we cover how different industries have been impacted by the pandemic, why Jackie believes it is important to expand beyond email marketing as a business, and what advice she has for marketers who are trying to adapt to this new environment.…

1
Moving To A Cashless Society 18:01

cách đây 4 years trước18:01

18:01

Ximena Aleman is the co-founder & CEO of Prometeo , a Latin American open banking system. She joins us to discuss how to we are moving to a cashless society. In this episode, we go over how we saw a change in the way that customers pay for products, examples of companies that are setting the trend when it comes to offering vast methods of payment, and whether or not companies should accept Bitcoin as a method of payment.…

1
Adapting To The New Customer Environment Under A Pandemic 14:13

cách đây 4 years trước14:13

14:13

Geoff Crain is the Digital Director of Kingstar Media , an advertising agency in Canada that uses multi-platform media solutions to help customers emerge in the Canadian market. Alongside Geoff, we are also joined by Adam Seaborn , the Director of Sales and Media Operations at Kingstar Media. They join us on the show to discuss how customers' needs have changed since the start of the pandemic and how they have adapted as a company. In this episode, we cover how Kingstar media has changed its strategy since the start of the pandemic, if they believe the impact of these changes will last beyond COVID, advice for marketing professionals who are trying to adapt to this new environment.…

Chào mừng bạn đến với Player FM!

Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.

Nghe hơn 500 chủ đề

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls (Packaging May Vary)

Amazon Fire TV Stick HD (newest model), free and live TV, Alexa Voice Remote, smart home controls, HD streaming

Amazon Basics Multipurpose Copy Printer Paper, 8.5" x 11", 20 lb, 8 Reams, 4000 Sheets, 92 Bright, White

Podcast đáng để nghe

The Loudspeaker » How to Write Content That Adds Value

How to Write Content That Adds Value

Podcast đáng để nghe

Chào mừng bạn đến với Player FM!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Minecraft

Nespresso Capsules Vertuo, Variety Pack, Medium and Dark Roast Coffee, 30 Count Coffee Pods, Brews 7.8 oz.

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

Hướng dẫn sử dụng nhanh

The Loudspeaker »
How to Write Content That Adds Value