MVP107: The Most Successful Game Stores Have Mastered Digital Marketing, Here's How Your Store Can Do The Same

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

If you're a game store owner, you're ridiculously busy most of the time.

You've got inventory to manage, events to organize, people to hire, and a million products to stay on top of.

It's a lot to handle... and marketing your game store often becomes an afterthought. Something that always gets pushed onto the back burner.

And it doesn't matter what stage of business you're in. If you're just getting started you have to do everything yourself.

You wear all the hats, all the time.

If you've been running your shop for a few years you've got even more moving parts and people to manage.

Marketing is almost always seen as a nice-to-have rather than a necessity.

It's the old build it and they will come attitude.

Most game store owners make the assumption that the gamers in their local area will find them. Seek them out.

And for the most part that's true, but if you want to grow your business you need to tap into a larger market than just the uber geeks.

But there is something else that I've noticed over the years...

The most successful game stores in the world have mastered digital marketing.

They have a comprehensive digital strategy that leverages the power of e-commerce, social media, paid advertising, email, search engine optimization, and content creation, all working together to create a powerful marketing machine for their business.

I've been putting out content around digital marketing and the business of running game store for a long time now, but, like I said, you're probably super busy and as much as you know you need to market your game store if you want to grow, there just isn't enough time in the day to figure it all out.

Sometimes you just need someone to come in and do it for you.

And that's the perfect lead in to my biggest announcement since the LGS Success Summit.

I am officially announcing the launch of the Manaverse Marketing Agency, the only digital marketing agency specifically for game store owners.

Get your customized digital marketing plan and kick off 2022 strong by going to manaversesaga.com/mma