The Marketing Automation Discussion podcast

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Nội dung được cung cấp bởi Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In Her Ellement

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

cách đây 22 ngày trước26:18

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Thích

Đã thích

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

The Marketing Automation Discussion

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Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers.
marketingautomation.fm

71 tập

#Business #Marketing #Benjamin Boman, Alex Glenn #Alex Glenn #Benjamin Boman

The Marketing Automation Discussion

21 subscribers

updated cách đây khoảng một năm trước

Chia sẻ

Trang chủ series•Feed•Thanh toán cho nhà sản xuất

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Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 12, 2024 14:30 (7M ago)

Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers.
marketingautomation.fm

71 tập

#Business #Marketing #Benjamin Boman, Alex Glenn #Alex Glenn #Benjamin Boman

Tất cả các tập

1
Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni 38:27

cách đây 1 year trước38:27

38:27

Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes. Key takeaways: * Hiring junior vs senior when building the team * The role of the founder in preparing sales processes * The key 2 traits to look for in new sales hires for the best return * How to set targets for a new vs developed team * What roles to fill in as the team grows, and how to fill them * How to troubleshoot poor sales team performance Key links: * SkyGeni * Sankar Sundaresan on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup 32:55

cách đây 2 years trước32:55

32:55

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will's suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more about Dux Soup here . This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Making Better Lead Magnets | Kevin McGrath, Beacon 46:26

cách đây 3 years trước46:26

46:26

Kevin McGrath is the founder of Beacon , a lead magnet creation and collection platform. Kevin shares a wealth of knowledge on the best practices for researching, developing, and deploying lead magnets from his experience with over 55,000 users. We cover: Research techniques Content types How many lead magnets to create Best performance opt-ins Trends in the space Key links: Encharge.io Kevin's Twitter Article summary notes --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist 50:50

cách đây 3 years trước50:50

50:50

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
How To Automate Service Client Onboarding | James Rose 49:57

cách đây 3 years trước49:57

49:57

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now? Slow or high-friction onboarding processes can be a significant bottleneck to growing agencies or service businesses. To help with this, I talked to James Rose from Content Snare to discuss what the approach and tools required to significantly cut down the time and friction in onboarding, and improve delivery and client satisfaction as well, through automation. You can connect with James on Linkedin here . --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

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How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign 36:46

cách đây 4 years trước36:46

36:46

What's cooler than customer acquisition? Customer retention. For this month's episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

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How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful 26:31

cách đây 4 years trước26:31

26:31

I discuss starting and scaling affiliate or referral programs for your product. Our guest, Brady Cassidy , founder of Rewardful , an affiliate and referral platform for SaaS companies, shares actionable advice on various aspects of running successful programs. Brady discusses different types of referral programs, common mistakes to avoid, effective strategies for recruiting and closing partners at scale, onboarding new partners, the role of a partner manager, and key metrics for measuring performance. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever 24:14

cách đây 4 years trước24:14

24:14

Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
How to Increase Conversion Rates using Chatbots with Paul McKeever 23:16

cách đây 4 years trước23:16

23:16

Ever wondered if your business benefit from a chatbot? Join us as we talk with Paul McKeever , CEO of chatbot solution Continually , for part one of a two-part episode digging into how to improve conversions using chatbots and how to run a chatbot strategy. To subscribe for show notes, exclusive access to guests and more, visit our website . --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Applying Business Process Engineering to Marketing Automation with Sam Ovett 24:16

cách đây 5 years trước24:16

24:16

In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing. Our guest, Sam Ovett, Director at Mobile Pocket Office , shares valuable insights on automating sales and marketing processes. Sam discusses the four key steps for successful automation, tips on organizing automations, selecting tools for your tech stack, qualities to look for in MarTech applications, common automation pitfalls, strategies to promote adoption of new processes, and much more. More show notes here . If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: ⁠https://mobilepocketoffice.com/automated --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Building Your First ABM Tech Stack with Shahin Hoda 25:04

cách đây 5 years trước25:04

25:04

In this episode, we discuss Account-Based Marketing (ABM) and how to build the ideal tech stack for implementing ABM strategies. Our guest, Shahin Hoda , Founder of xGrowth , a B2B growth agency, shares insights on creating an ABM tech stack for both startups and large companies. Shahin discusses the four key steps for building an effective ABM tech stack and addresses important aspects such as tool selection, automating outreach, lead enrichment, IP insights, advertising platforms, personalization tools, and more. Join us as we uncover valuable advice on planning and implementing ABM into your organization's tech stack. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Starting and Engaging the Online Community through Video with Matt Barnett 26:07

cách đây 5 years trước26:07

26:07

In this episode, we discuss community building with Matt Barnett, the founder of Bonjoro . Communities have the potential to drive positive word-of-mouth and decrease customer service demands, but many struggle to gain momentum. Matt shares his expertise on starting and nurturing successful communities using MarTech. He discusses why most communities fail, outlines three essential steps for running a community, provides insights on increasing engagement, and offers advice on scaling a community effectively. Tune in to discover valuable strategies for building and sustaining thriving communities. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
Automating Content Creation Through Podcasting with Michael Greenberg 20:25

cách đây 5 years trước20:25

20:25

In this podcast episode, we explore the power of podcasting and automation in content creation to save time and resources. Our guest, Michael Greenberg, founder of Gentlemen of Technology and CEO of Call For Content , shares insights on the main components of podcast content automation, implementation steps for marketing managers, selecting the podcast's face, ideal industries for podcasting, common implementation challenges, and the future of content automation. Join us to discover Michael's techniques for enhancing your team's content creation. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-automation/support This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
The When Why and How of Proposal Creation and Automation | Alex Glenn & Adam Hempenstall, BetterProposals.io 38:12

cách đây 5 years trước38:12

38:12

To get a client to sign the contract first requires a statement of work. I.e. a proposal of work. And the process by which your agency produces, sends and tracks these proposal can potentially kill the deal. You can shoot yourself in the foot with your proposal process by: 1. Making you look unprofessional or inadequate, 2. Under qualifying and poor needs assessment leading up to your proposal, 3. Allowing too much time for your prospect to shop your proposal, 4. Having poor SOPs and under tracked grey areas in your sales pipeline filled with unknowns… My guest today has tested and experienced almost every rational proposal composition and presentation method you can think of. That guest is Adam Hempenstall - Adam is the founder and CEO at BetterProposals.io – a proposal management software that helps you close more sales, faster. Adam and I discuss: The best structure for an agencies sales process The do’s and dont’s of automating your proposals How long and detailed your proposal should be The process for creating, sending and tracking proposals What “live” proposals are And how to best incorporate chat and other conversion tech onto the proposal pages I hope you enjoy this incredible episode around an aspect of your business that could make or lose your business thousands in revenue. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

1
How to build an agile marketing stack | Alex Glenn & Dan McGaw 33:07

cách đây 6 years trước33:07

33:07

Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode. I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams: Integrated, Powerful, Seamless. We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more. Dan and I discuss; The 21st-century stack and the components within it (hint, it’s much larger than you think). Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence. What is “Radar” for mobile and how is it used for personalized marketing… The Real Thread stack case study. What does taxonomy means to your stack? And much more... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm…

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