Corporate Caffeine Author Interview

The Marketing Blender Show

Hello and Welcome back to another episode of The Marketing Blender Show! ✨

In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment."

Dacia shares her revolutionary approach to business-to-business marketing that puts humanity at the center. She dives deep into how companies can dramatically accelerate revenue by truly aligning their sales and marketing efforts.

Throughout the interview, Dacia unpacks powerful concepts and frameworks from her book, including:

✨ Why most B2B marketing fails by being self-centered instead of customer-centric
✨ Using "messaging choreography" to say the right thing at the right time in the buyer's journey
✨ Developing multi-dimensional buyer personas to deeply understand your ideal customers
✨ Mapping your sales cycle from the buyer's perspective for better sales-marketing unity
✨ Leveraging marketing psychology to create emotional connections that drive purchases
✨ The real meaning of branding and how to steward an authentic, differentiating brand
✨ How to calculate an effective marketing budget based on your revenue goals
✨ The massive impact organizational alignment can have on growth, culture and valuation

Whether you're a business owner, CEO, marketing leader or sales professional, this episode is a must-watch. Dacia's refreshing servant-leadership mindset will transform how you view the role of marketing in driving sustainable business success.
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🌐 Connect with Dacia & Daisy:
💼 LinkedIn: Dacia Coffey
💼 LinkedIn: Daisy McCarty

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