Brand Communities: State of the Nation

The Marketing Companion

Mark Schaefer and Sara Wilson dive into the red-hot world of brand communities. Who is doing it well and why? What are the challenges? What is the role of influencers and what's next? We'll explore that and more in this new episode. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.