Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
Manage episode 398617589 series 2824610
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.
But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?
Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!
Here's what you'll learn:
- What are multi-touch attribution and marketing mix modeling
- Is one ultimately better than the other?
- What are the main benefits of the two approaches?
- Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
- What about the disadvantages?
- What steps can companies take to improve the models they're using?
79 tập
Manage episode 398617589 series 2824610
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.
But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?
Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!
Here's what you'll learn:
- What are multi-touch attribution and marketing mix modeling
- Is one ultimately better than the other?
- What are the main benefits of the two approaches?
- Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
- What about the disadvantages?
- What steps can companies take to improve the models they're using?
79 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.