Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Manage episode 378774124 series 2824610
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
79 tập
Manage episode 378774124 series 2824610
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
79 tập
همه قسمت ها
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.