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The Content Clueless Rescue Operation
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Manage episode 376802666 series 3300129
Nội dung được cung cấp bởi Scott Murray. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Scott Murray hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If you're an extraordinary modern marketer working for a company that has yet to catch up with the times, how do you plead your case if people don't get it?
Jeneanne Ballos (Digital River Media) is speaking about this topic at Content Marketing World, and she stops by to share some of her communication superpowers.
Speaking of modern marketing - what are some examples of that in 2023? Amanda Natividad (Sparktoro) sheds some light on that question with her own version of a "what's in/what's out" list.
And do you think pop-ups are an evil trap, but you use them as a marketer? It might be time to retire pop-ups from a superpowered marketing strategy, but we'll weigh the pros and cons.
All this, plus an entertaining email marketing song by Ryan Anderson and a consumer-focused insight from Brooke Sellas.
Show notes - https://marketingsuperpowerpodcast.com/episode/how-to-explain-modern-content-marketing-to-the-content-clueless
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