Nội dung được cung cấp bởi mitchgoldich and Mitch Goldich. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được mitchgoldich and Mitch Goldich hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Nội dung được cung cấp bởi mitchgoldich and Mitch Goldich. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được mitchgoldich and Mitch Goldich hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Erik Malinowski is a freelance writer and a regular contributor for Rolling Stone and Sports On Earth. His work has also appeared at Fox Sports, Deadspin and Buzzfeed, and he had a story selected for the Best American Sports Writing anthology in 2013. He shared his experience covering the Giants’ and Warriors’ championship runs within the last year in the Bay Area, we discussed some of his longform feature stories and I gave him a pop quiz to see if he could name fun facts about various MLB umpires.
Nội dung được cung cấp bởi mitchgoldich and Mitch Goldich. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được mitchgoldich and Mitch Goldich hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Erik Malinowski is a freelance writer and a regular contributor for Rolling Stone and Sports On Earth. His work has also appeared at Fox Sports, Deadspin and Buzzfeed, and he had a story selected for the Best American Sports Writing anthology in 2013. He shared his experience covering the Giants’ and Warriors’ championship runs within the last year in the Bay Area, we discussed some of his longform feature stories and I gave him a pop quiz to see if he could name fun facts about various MLB umpires.
In Episode 18 of The Mitch Goldich Podcast, my guest was Jeff Passan. Jeff is a baseball and Olympics writer for Yahoo, who just covered his fourth Olympics last month in PyeongChang, South Korea. We spoke about how he covered the Olympics, his sit-down interview with the skier who didn't do any tricks in the halfpipe, how he broke baseball news from Korea and his interaction with a Korean taxi driver who loves Randy Johnson that spread quickly on Twitter. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 17 of The Mitch Goldich Podcast, my guest was Hannah Keyser. Hannah is a writer for Deadspin, and we talked about both covering our first Olympics last month in PyeongChang, South Korea. Our conversation got into how to prepare for a month covering sports you don’t follow year-round, picking one event to watch per day, trying to write differently from the other reporters at your event, following sports without being able to see the broadcast and how our coverage would be different if we could do it again. (And we tried to avoid it, but of course we spoke a little about the cold weather and the daily grind. Sorry.) If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 16 of The Mitch Goldich Podcast, my guest was Erik Malinowski. Erik returns to the podcast to discuss his new book, Betaball: How Silicon Valley and Science Built One of the Greatest Basketball Teams in History. This book about the Golden State Warriors’ rise is available now. We talked about his writing, researching and reporting process, his audience and writing the type of book that he wanted. You can check out Episode 1 to hear Erik’s previous appearance. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In a short bonus track, Mitch Goldich introduces his new podcast called Mitch Eats Food. Fans of The Mitch Goldich Podcast can also subscribe to Mitch Eats Food in iTunes, SoundCloud, Stitcher or Google Play Music. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 15 of The Mitch Goldich Podcast, my guest was Jay Kornegay. Jay is the Vice President of the Race and Sportsbook at the Westgate Las Vegas SuperBook. We talked about the NHL and NFL moving franchises to Vegas, and the effect it would have on the city. We also discussed changing attitudes toward gambling, his sportsbook taking prop bets on the NFL draft for the first time and the best times of year to visit Vegas. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 14 of The Mitch Goldich Podcast, my guest was Derek Bodner. Derek has covered the Sixers for five years and recently adopted a model of subscription-based independent coverage on his own website. He talked about working the Sixers beat from analyzing games to developing sources and breaking news. He discussed how he balances his time to cover the Sixers, write stories on other teams in the league and scout top NBA prospects for DraftExpress.com. Derek also talked about getting to know Sam Hinkie in a way most of the public didn’t get to see him by speaking to Hinkie on background when he was still the Sixers’ GM. Plus Derek explains how things are different under Bryan Colangelo. Finally, Derek gives his opinion on how the Sixers should approach various possible draft positions. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 13 of The Mitch Goldich Podcast, my guest was Sarah Barshop. Sarah is a former coworker of mine at Sports Illustrated, now an NFL Nation reporter covering the Texans for ESPN. We talked about both covering our first Super Bowl last week in Houston, highlights of the week, the party scene bringing together reporters and players, and what we learned from our first Super Bowl experience that will help us next time. We shared stories about attending media night, seeing Taylor Swift and Lady Gaga, her perfect score prediction and our seating arrangements for what may be the best Super Bowl ever. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 12 of The Mitch Goldich Podcast, my guest was Tom McCarthy. T-Mac is the Philadelphia Phillies’ lead TV play-by-plan man, and he also calls NFL and college basketball for TV and radio. Tom talked about calling the great Packers/Cowboys game in the divisional round of the playoffs the week before, how he juggles multiple sports and prepares for games, how much he listens to his old broadcasts to improve and what it’s like when a coach calls a timeout that ices the broadcaster. We also talked about getting his job with the Phillies, becoming the successor to the beloved Harry Kalas after he passed away, interacting regularly with Phillies players and the many color men he’s worked with over the last few years. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 11 of The Mitch Goldich Podcast, my guest was Ben Lindbergh. Ben is a writer for The Ringer, covering mostly baseball, but also topics like movies, television, video games and more. Ben explained how he manages to cover baseball while also finding time to follow his many other hobbies. He also talked about how he writes about baseball, comes up with ideas for new articles and finds time to co-host three different podcasts. Ben also spoke about the baseball book he co-wrote earlier in 2016, and what he learned from his year co-managing an independent league baseball team. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 10 of The Mitch Goldich Podcast, my guest was Michael McCann. Michael is my colleague at Sports Illustrated, where he serves as our legal analyst. He’s also a law professor at the University of New Hampshire, where he also holds several other administrative positions. We spoke about his legal career, which includes serving as counsel for Maurice Clarett, during the star Ohio State running back’s lawsuit against the NFL. Michael also told me about how his love of the NBA draft got him into sports law, how he came to teach a college course on Deflategate that received national attention and how he manages to cover so many different types of legal stories for SI. If you enjoy the podcast, please consider taking a minute to give it a rating and a review on iTunes. It helps other people find my podcast and I really appreciate it.…
In Episode 9 of The Mitch Goldich Podcast, my guest was Nichole Young. Nichole recently finished through-hiking the Appalachian Trail, a 2,000+ mile journey that took about five months. We discussed what made her want to do something so crazy, and what mental and physical challenges she faced on her hike. She gave details about what she ate, where she slept and how much gear she carried with her. Plus, what she did to stay entertained (Answer: The entire Harry Potter series on audiobook) and how she made hiker friends on the trail. She talked about giving up time with friends and family back home, striking a balance between unplugging from the world and staying connected, and how her life has changed since returning to civilization. If you enjoy the podcast, please consider taking a minute to give it a rating and a review, here or in iTunes. It helps other people find my podcast and I really appreciate it.…
Dan Hicks is a broadcaster for NBC. He calls Olympic swimming, golf and Notre Dame football. Rio 2016 will be his sixth Olympics as the lead play-by-play man for NBC’s swimming in prime time. We discussed his career as the play-by-play voice for Michael Phelps’ entire Olympic career. Dan gave insight into how he prepares for the Olympics, and the unique challenges that making calling swimming different from other sports. He also shared stories about some of his other favorite events, like his famous call during Tiger Woods’ win at the 2008 U.S. Open. Finally, he shared how he would have handled the controversy at last week’s U.S. Open and which are the two must-see races we’ll have to tune into this summer.…
Michael Levin is a writer for Liberty Ballers, SB Nation’s Philadelphia 76ers blog, and co-host of The Rights To Ricky Sanchez podcast. He also organized The Rights To Ricky Sanchez NBA Draft Lottery party with about 2,000 Sixers fans that received national media attention. We discussed The Process, and what it’s been like being a Sam Hinkie supporting fan, blogger and podcaster over the last three seasons. He talked about the attention his blog and podcast have received, and what he dislikes about how the national media has portrayed the Sixers and their fans. We also talked about the internal conflict of wanting to root for the team, despite being unhappy with ownership and management. Plus we touched on the future of the Sixers and Michael shared what he would do if he was the team’s GM this offseason.…
In a special bonus episode, Jeff Chiucchi and I do our annual 1-on-1 fantasy baseball draft for a league unlike any you’ve likely heard of. This league, entering its eighth season, has just two opponents. Each team consists of 25 players, mimicking a real MLB roster (including a backup catcher who must be an actual backup catcher), with 65 stats that range from traditional fantasy stats to game-winning RBIs, pitches per plate appearance, outfield assists and total pitches thrown. You also can’t make any roster changes the entire season after the draft. We explained the league itself and some of its quirks, then had a wandering baseball conversation throughout the draft that touched on Drake LaRoche, valuable middle relief pitchers, how much Jose Abreu will play DH, trying to guess what team Steve Cishek is on and more.…
Kim Adams is a basketball reporter and broadcaster, primarily for the Big East Digital Network. She has also done color commentary and sideline reporting for Fox Sports 1 and ESPN3. We discussed her background, growing up in a basketball household, watching her dad ref college games and having her mom coach her high school team. She also spoke a little about playing Division I ball at Penn, and how that experience helps set her apart from other women in the industry. She told me about the work she puts in to be an expert on both men’s and women’s Big East basketball, building rapport and asking smart questions when interviewing players and coaches, and what it’s been like interacting with fans this season. She also shared her favorite Wawa hoagie order and predictions for the five Big East teams in the NCAA tournament.…
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