😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

The Mobile User Acquisition Show

Nội dung được cung cấp bởi Shamanth Rao. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Shamanth Rao hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

9M ago 19:32

MP3•Trang chủ episode

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT?

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance

📈How should a marketer review performance of creative post-ATT?

😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

252 tập

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks