From Deserts To Dividends: Innovo's Martin Kelly Talks About Profits and Algae

The NatureBacked Podcast

Martin Kelly from Innovo Network discusses the company's mission to halve global greenhouse gas emissions by promoting and deploying profitable clean technologies.

"It is now actually technologically and profitably possible to achieve this reduction, but a huge amount has to happen in terms of the scale of the capital investment, and so on," Kelly said.

He emphasizes the importance of making these technologies known to major companies and investors, as they are the key players in commercializing them on a global scale.

Martin highlights several technologies, including fuel cells and algae biorefineries, which can transform waste CO2 into valuable products. He also discusses the potential of converting desert land into productive agricultural areas using algae.

The challenges ahead for Innovo include raising capital and increasing public awareness about these technologies. Martin's vision is to accelerate the adoption of clean technologies, making them profitable for businesses and beneficial for the environment.

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