Google’s Euro DMA Headaches, GBP Local Chaos AND Uncharacteristic Google Comms & AI Search Futures

The Near Memo

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In this milestone 200th episode, the NearMemo crew unpacks Google’s mounting regulatory woes in Europe, including fresh scrutiny under the Digital Markets Act. Mike breaks down a storm of GBP bugs and business suspensions and ponders the fact that Google is actually admitting to them.. Greg steers the convo into the evolving future of search—where AI, chat interfaces, and user expectations are reshaping everything. From legal battles to UI battles, it’s clear: the search landscape is shifting fast.
00:00 Celebrating the 200th Episode (sort of)
01:23 Europe to Google: Play Fair or Pay Up
13:48 Google’s GBP Meltdown: Bugs, Delays & Suspensions—Oh My! And They Admit It!
21:42 The Future of Search: Bing’s Chance, Google’s Dilemma, and the Chat UX Revolution
Takeaways

• David discusses his recent trip to Europe and the implications of the Digital Markets Act (DMA).
• The DMA aims to create a fairer digital market, particularly regarding Google's self-preferencing practices.
• There is a lack of awareness among marketers in Europe about the DMA and its potential impact.
• AI overviews from Google may fall under the DMA's regulations due to their proprietary nature.
• The conversation highlights the need for businesses to adapt to changes in search interfaces driven by AI.
• Google's current challenges with Business Profiles are causing significant issues for businesses.
• Google, in uncharacteristic fashion actually admitted to these problems. Is this a new, more transparent Google or just a temporary change because so much has gone so wrong in such a short time.
• The hosts discuss the potential for Bing to innovate and capture market share in the evolving search landscape.
• Marketers should monitor traffic and visibility in AI platforms like ChatGPT and Copilot.
• The hype around AI in search is significant, but its impact on traffic is still developing.
• The conversation emphasizes the need for marketers to stay informed and adapt to rapid changes in the digital marketing environment.

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