#434 – Kirk Dobie – Fractional Sales Consultancy

The Next 100 Days Podcast

Fractional Sales Consultancy

If you run a small to medium sized business then a Fractional Sales Consultancy may be just the thing you need to boost sales. Kirk Dobie joins the podcast and does an excellent job of explaining this resource option. He covers sales processes, coaching that improves team performance, strategy and of course fractional sales support.

Your business may need, but isn’t ready to hire an experienced Sales Director, but with Kirk’s flexible commercial model, he will support you by providing our fractional support services to optimise your investment and results.

Summary of the Podcast

Explaining the model

• Kirk explains the benefits of the model.
• These include:
  • cost-effectiveness,
  • faster implementation,
  • access to senior-level expertise,
  • and the ability to avoid disrupting a company’s top salespeople.
• He highlights how fractional sales leaders can provide leadership, mentoring, and networking connections.

Challenges of the fractional model

• Graham and Kirk discuss the challenges of the fractional model.
• These include managing multiple client requests and maintaining work-life balance.
• Kirk shares how he sets clear boundaries and availability for his clients.

Acquiring clients

• Kirk explains how he has primarily acquired fractional sales clients through LinkedIn.
• He does not actively prospect.
• What’s important is demonstrating relevant expertise and experience.

Kirk’s background and experience

• Kirk provides more details on his extensive sales experience over the past 20+ years.
• He overlapped with Graham whilst at Equifax.
• Kirk has trained over 1,000 salespeople and generated over £100 million in revenue.

Addressing mental health in sales

• Kirk emphasises the importance of sales leaders addressing mental health and wellbeing for their teams.
• This is especially important with the shift to remote/hybrid work models.
• He discusses common challenges like lack of self-confidence, procrastination, and negative self-talk.

Wrap-up and next steps

• Graham and Kevin thank Kirk for his time and insights
• Listeners are encouraged to reach out to him at kpd3.co.uk for fractional sales consultancy.

Clips from the Podcast

Fractional Sales Consultancy

https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Fractional-Sales-Consutltancy.mp4

The Fractional Proposition

https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Proposition.mp4

A New Way of Working

https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-A-New-Way.mp4

Process

https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Process.mp4

Testimonial

https://thenext100days.org/wp-content/uploads/2024/07/Kirk-Dobie-Testimonial.mp4

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham is “The High Net Worth Data Guy” who founded Finely Fettled to help business owners and marketers market to affluent and high-net-worth customers. Now get all-inclusive affluent direct mail campaigns combining A lister copy, design, print and postage for £599+vat, without the DIY hassle. Find Graham on LinkedIn.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com