Business Planning

The Ninja Selling Podcast

Rob Nelson and Peter Parnegg team up to share invaluable lessons from Peter’s recent business planning roadshow across the Midwest on today’s episode. They delve into strategies for bridging the “great divide” in the real estate market, highlighting why some agents excel while others face challenges. Listeners will learn the critical importance of integrating the Ninja Nine practices into daily routines and preparing early for year-end to set the stage for a productive new year.

Peter shares his observations about the widening gap in the real estate industry and explains how mindset shifts and proactive routines can turn challenges into opportunities. Together, Rob and Peter also break down essential components of effective business planning, such as maintaining an updated client database and using time-blocking to overcome procrastination. The episode underscores the value of consistency, exemplified by an agent’s simple change that led to a $415,000 deal. Concluding with motivating advice, our hosts encourage listeners to commit to actionable steps that will empower their real estate journey and lead to lasting success.

Episode Highlights:

00:00 Business Planning Roadshow Insights

01:20 The Great Divide Among Realtors

02:24 Realtors Emotional Investment and Commitment

03:23 Importance of December for Business Flow

05:28 Real Estate Cycles and Annual Planning

06:44 Why Start Business Planning Early?

08:15 Clearing Low Level Guilt for Better Performance

09:28 Key Actions for an Effective Business Plan

10:38 Updating Your Database - A Game Changer

12:06 Implementing and Incentivizing the Ninja Nine

14:10 Challenges in Time Blocking and Routine Building

16:42 Integrity in Completing Tasks Consistently

17:43 Grace in Imperfection and Ongoing Course Corrections

19:22 Simple and Cost Effective Business Planning Steps

22:12 2025 - The Year of Fluency and Buyer Seller Process

23:11 Choosing Your Word of the Year

24:54 Examples of Corrective and Aspirational Words

26:46 Cumulative Benefits of Word of the Year Choices

28:43 Final Encouragement for Business Planning

Key Takeaways:

"The great divide: 10-15% of realtors thrive, while 70-75% struggle. A divide within the divide is emerging."

"Answer unknown calls with positivity. It could lead to unexpected opportunities."

"The real estate agent's year starts in November, not January. Prime the pump for January results."

"Get your database right. Everything you don't do keeps you living in the past."

"The done business plan is the best business plan. Start and end your plan in a single day."

"Simplify your business plan: database, postcards, income goal, transactions."

"Make the effort. Every time you do, you'll be glad you did."

"A focused fool can accomplish more than a distracted genius. Keep doing without immediate reward."

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