Why Marketing is a Nonprofit's Secret Weapon

The Nonprofit Exchange: Leadership Tools & Strategies

Why Marketing is a Nonprofit's Secret Weapon

Having been in the field of marketing for almost 35 years, with a focus on working with nonprofits, she has learned the importance of branding and having stellar marketing materials. When potential donors of today evaluate charities within seconds of being exposed to the organization, it can make or break a nonprofit without them not even realizing it!

For nearly 35 years, Vicky Winkler has been deeply immersed in marketing, specializing in assisting businesses and nonprofits with enhancing their branding, creating captivating marketing materials, and executing top-notch print work. With a career journey that has taken her through all facets of the marketing world, Vicky has held corporate, nonprofit, education, and entrepreneur marketing positions.

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