Allison Ball Discusses The Challenges of Wholesale

The Omnichannel Marketer

In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale.
She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distributor-retail model.
She also provides insights on driving velocity in retail and recommends tools and strategies for success.
TAKEAWAYS:
- Understanding market fit and pricing is crucial before entering wholesale.
- Finding the right channels, such as brick-and-mortar retail, food service, hospitality, and e-commerce, is essential for success.
- Optimizing operations and production is necessary to meet demand and deliver on promises.
- Getting attention from wholesale buyers can be challenging, requiring old-fashioned methods like phone calls and networking.
- The distributor-retail model can be difficult and cash-intensive, with challenges in finding co-packers, brokers, and managing chargebacks.
- Free tools and strategies, such as connecting with store staff, demos, and social media marketing, can help drive velocity in retail.
Where to find Alli Ball:
Linkedin: https://www.linkedin.com/in/aball/
​Website: http://www.foodbizwiz.com
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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