Unlocking Growth Through A Strong Partnership With Marketing With National MS Society’s Marisa Hull & Peter Fryer

The P2P Soapbox

One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development. (And it’s pretty easy to assume that the sentiment cuts both ways.)

However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in technology, this challenge presents a huge opportunity. Just imagine how P2P programs can grow if we could truly seamlessly blend the great expertise that both teams bring to the table.

In the episode, P2PPF’s Marcie Maxwell sits down with the National MS Society’s Marisa Hull and Peter Fryer. This dynamic Marketing & Development duo will share how their teams have collaborated to refine the Bike MS constituent journey and how they have built a solid cross-functional partnership along the way.

In this episode, we’ll also explore:

• How to build trust between Marketing & Development teams
• The idea of turning your P2P program into a lifestyle brand
• The power of vulnerability & humility in cross-functional partnerships

Mentioned Links

National MS Society

Bike MS

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• (00:00) - Welcome to The P2P Soap Box
• (03:56) - Introducing Marisa Hull and Peter Fryer
• (08:59) - Marketing & Develompent at the Table Together
• (24:54) - The Lifestyle Brand
• (28:10) - Unlocking Best Practices for Great Relationships Between Teams
• (38:06) - Learn More