#80 Simone Caporale, co-owner Sips & Sips Esencia (#1, W50BB 2023), Amaro Santoni, Canaima Gin, MUYU Liqueurs & The Art of Shaking

The Philip Duff Show

Simone has come a long way since his Italian childhood in Como: while part of a legendary double-act with Alex Kratena, he led London's Artesian Bar to an unprecedented four #1 listings in World's 50 Best Bars.
Simone's post-Artesian career is even more impressive: Sips, his Barcelona bar together with business partner Marc Alvarez, was crowned #1 in 2023, he bought the revered classic Barcelona bar Boadas, the spirits brands he has co-founded, Canaima Gin, Amaro Santoni and MUYU liqueurs, go from strength to strength, and the online training portal he created, The Art of Shaking, reaches thousands of aspiring bartenders daily, teaching them techniques and mentalities that simply can't be communicated in noisy bar shows.
We sat down in Sips while it was being renovated - Simone's hands were coated with silicone residue and dried paint - and chatted about the before, the now and the future.
Enjoy!
Simone on IG: https://www.instagram.com/simonecaporale_/
Sips on IG: https://www.instagram.com/sips.drinkeryhouse/
Boadas on IG: https://www.instagram.com/boadascocktails/
Canaima Gin on IG: https://www.instagram.com/canaimagin/
MUYU liqueurs on IG: https://www.instagram.com/muyu_liqueurs/
The Art of Shaking: https://www.instagram.com/theartofshaking/
Get in touch with Duff!
Podcast business enquiries: [e-mail]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [e-mail]
Philip on Instagram: https://www.instagram.com/philipsduff/
Philip on Facebook: Philip Duff
Philip on X/Twitter: Philip Duff (@philipduff) / Twitter
Philip on LinkedIn: linkedin.com
Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos
Old Duff Genever on Facebook: facebook.com
Old Duff Genever on X/Twitter: ...