12 Days of Major Gift Fundraising - Day 4: Identification

The Practice of Nonprofit Leadership

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Unlock the secrets to successfully identifying major gift donors and elevate your nonprofit’s fundraising game. Our latest episode promises to transform how you approach potential donors by aligning with your organization's core principles. Discover practical guidelines like the "10 times the average annual gift" rule and Nathan's "holy smokes" moment that redefines major gifts. We delve into setting internal thresholds for donor categorization and highlight the crucial role of individual donors, who make up a staggering 70% of charitable gifts annually. This episode is your guide to understanding and leveraging the power of individual contributions, even when surrounded by the allure of grants or corporate gifts.
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The Hosts of The Practice of NonProfit Leadership:
Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR)
Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH)
They can be reached at [e-mail]
All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.

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1. 12 Days of Major Gift Fundraising - Day 4: Identification (00:00:00)

2. Identifying Major Gift Donors Training (00:00:07)

3. Identifying Major Gift Donors Process (00:09:36)

4. Prioritizing Major Gift Donors for Qualification (00:19:02)