195 | 8 signs it's time for a business REFRESH with Brie Morrissey of BK Branding Co

The Pro Organizer Studio Podcast

Your online presence is your employee that works 24/7/365--and today I'm hosting Brie Morrissey of BK Branding Co to talk about 8 signs your business needs a REFRESH!

In this episode, Melissa Klug checks in from Kyoto, Japan, to discuss the crucial role of branding in the organizing industry with expert Brie Morrissey. Brie, a former Pro Organizer Studio employee, now specializes in helping professional organizers enhance their online presence to attract more clients.

They explore the significant impact of visual branding, effective website design, and proper use of fonts. Listeners will learn about the importance of maintaining up-to-date branding, aligning business models with current services, and making strategic brand refreshes.

Tune in to gain actionable insights on how to build a cohesive and attractive brand that will elevate your organizing business.

TIMESTAMPS:

00:00 Introduction from Japan

00:30 Meet Brie Morrissey: Expert in Online Presence

01:11 Brie's Journey and Expertise

02:23 The Importance of Branding and Websites

05:58 User Experience and Branding Strategies

11:26 Signs It's Time for a Rebrand

14:46 Practical Tips for Rebranding

23:55 Adapting to Business Changes

30:50 Staying Competitive in the Market

34:05 Expanding Your Business to a New Location

35:24 Rebranding After Acquiring a Business

37:36 Raising Prices and Enhancing Brand Perception

40:11 Attracting High-Quality Employees Through Rebranding

42:03 The Importance of Investing in Professional Branding

45:09 Efficient Design and Branding Processes

48:30 Affordable and Effective Branding Solutions

01:02:21 Conclusion and Final Thoughts